Case Study Video – Client: JAGMTE.COM | Part 3 of 3 Accept Credit Card Payments Online

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Transcript

Hey guys, this is Lawrence from buildmyecommerce.com. This is the last part of the case study video series. If you have not watched the previous two videos, I have the links posted below. In this video, I will talk about the SEO & accepting payment online other than the standard Paypal.

Stripe Payment Gateway – Accept Credit Card Payments Online

The current webstore only takes advantage of the standard Paypal, because the owner does not want to use other payment gateways at the moment. Most store owners use the standard Paypal, because it comes built in with the OpenCart but the customer must go through an extra step to complete the purchase. As you can see here, the customer must login to the Paypal account to finish the transaction. Your job as the store owner must streamline the checkout process. Because you don’t want any abandoned shopping cart when the customer loses his/her patience at the last step. Stripe is an extension for the OpenCart that allows you to accept payments over the internet. Key benefit of using Stripe is the customer can just enter the credit/debit card number at the checkout and they don’t need to go through the additional step. Also, not everyone has an account with Paypal so you will have more sales when you give them the options. To find more info, you can click the link below.

SEO URL

Having a good SEO allows your webstore to be found by Google and other search engines when the potential customer searches for your product. No SEO has been done to the current webstore, looking at the URL at the top I have no idea what product is being sold. To change that, let’s go to the backend to create the SEO keywords. We should create SEO keyword for the category and then the product. Go to Catalog > Categories and click “Edit” next to the “Made by JAGMTE,” since the product we need to change is in this category. Click the “Data” tab and create the SEO keyword. If you read the note here, it says do not use spaces instead replace the space with hyphen. Let’s type made-by-jagmte. Click “Save.” Next, let’s change the SEO keyword for this product. Find the product and go to the “Data” tab to enter the SEO keyword. We can just type easy pour 1 handle strap and replace the spaces with hyphen. Click Save. Last step is to enable the SEO by going to > System > Settings > Click Edit next to your store name > Click the Server tab and click Yes for the “Use SEO URL’s.” Make sure to change the htaccess.txt to .htaccess, which can be found where you installed the OpenCart. Now when we check the store front, you can see the updated URL at the top.

And That’s it for this OpenCart case study video series.

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